Branding
Guestroom Records is a local record shop in Oklahoma that serves music lovers in Oklahoma City and Norman. For this branding, I designed something classic and universal to make music fans of all genres feel welcome to check into the Guestroom.
The color scheme chosen for this branding is warm and comforting while creating a vintage style represented in the brand's logotype. The key in the logo is a callback to the title and backstory of the business. The primary key found in the logo mark as well as other stylized keys are motifs used throughout the extensions. Additionally, there is a sound wave pattern created using the brand's official colors. The sound waves are a simple yet effective way to tie the idea of music into the branding.
