branding
Stemming from a fun experiment with friends to get creative juices flowing, Grumps Coffee Co. was born. What started as a silly sketching exercise turned into a highly effective branding project.
The branding of Grumps embodies a retro, fun, and cosmically exciting aesthetic that is truly out of this world. The short-tempered yet adorably designed robot perfectly encompasses the old saying, “don’t speak to me before I’ve had my morning coffee. This familiar feeling, paired with the funky, aesthetically pleasing branding, creates a truly unique coffee-drinking experience.
