Event Branding
Golden Hours Career Fair is designed for deaf and hard-of-hearing people soon entering the workforce.
The logo is a multi-dimensional mark that shows many things. From the literal ASL sign for "sun" to the professional motif of shaking hands, the logo symbolizes everything Golden Hours represents: confidence, professionalism, and the gorgeous time of day, the golden hour, which provides peak sunlight for ASL users. The iconography used is all designed using aspects of the logo; the iconography is dynamic and adds a youthful essence to the branding and social media content. The badges are a resourceful addition to the event; utilizing branding colors and iconography, an event-goer of Golden Hours could quickly tell the student's grade and whether they are deaf or hard of hearing.
